The initial phase involved developing conceptual mockups to outline the necessary props and overall visual direction. These mockups provided a clear roadmap for capturing six different cookie varieties in engaging and relatable scenarios.

Following the mockup phase, a test shoot was conducted to refine lighting, composition, and overall setup feasibility. This step ensured that each setup effectively showcased the cookies while maintaining the desired playful theme and aesthetic.

After evaluating the test shoot results, the decision was made to proceed with punchier colors, simpler compositions, and minimized background textures. This adjustment aimed to maintain focus on the cookies themselves while enhancing visual appeal and coherence.

The final collection of images reflects Booskies Cookies’ brand values of joy and simplicity, inviting customers to connect with the product through imaginative yet relatable scenarios. The project successfully aligns with the brand’s goal of enhancing visual appeal while retaining authenticity and playfulness.